As the times change and technology keeps advancing, we tend to become absorbed in media and some of us may eventually become burnt out. In fact, many people that I have talked to in the past have admitted to checking their phone or opening their laptops first thing in the morning, every morning. They feel the need to know what has happened in the world since their head last hit the pillow.
This can become problematic seeing as many people have to use some sort of social media to keep in contact with customers, clients, vendors, etc. throughout the day.
So how can we still connect without getting overrun by the same old routine? An article from Social Media Today explains a few easy ways to keep you and your content fresh as you continue to climb up the social media ladder.
Being present on every platform isn’t necessary. Making sure you are only focusing on the social media channels that best represent your customer base is important. Say, for instance, you are running a manufacturing warehouse. You may want to have a Facebook account that you update daily with projects and products, but a Pinterest account wouldn’t really serve you or your customers needs.
Don’t make people wait. If you have the previously mentioned Facebook account, chances are a viewer may comment on a picture or status update. Carving out a few minutes each day to consistently check and respond to your viewers will keep them from feeling that your page has been abandoned.
By planning out a weekly or monthly social media timeline, you create the chance to think about what you are going to post and to make the content strong. While posting day-by-day is okay, you run a bigger chance of your information looking careless or irrelevant.
Realize what you can and cannot do well. If you aren’t a good writer, stick to using sites like Twitter where you can link interesting articles and videos to a very short, character limited blurb. If you’re good in front of a camera, try using YouTube to give your customers updates. This causes you less stress and allows the customer to continue to get the information they need.
Finally, when you have the chance, put everything aside. Whether it’s your personal account or a professional one, taking a break from social media is so important. It will give you a chance to clear your mind and may even help you come up with new ideas for content down the road!
How do you keep yourself from a social media burnout? Share your tips and tricks below!