B2B: Going Social

B2B - Business to Business

With the majority of people interacting on social media daily, it is a no-brainer for companies to get involved and communicate with their customers socially. Sites like Facebook and Twitter can be a playground for many companies. Not only can they gain important customer data, but they can offer discounts, promotions and maybe even spark a word-of-mouth campaign. 

This works great for business-to-consumer companies, but what if your company is the business-to-business type?

If this is the case then you should be approaching the idea of being social a little differently. A recent article examines three things business-to-business companies should be focusing on in their social media strategy.

The first tip is to make sure you are doing more educating than reaching out. Offering helpful, relevant articles and video tutorials lets other companies and vendors learn more about what your company offers. It is a great way to show where you stand in your industry.

The next tip is to turn those promotions into value-saving tools. When you are working with other businesses, it is best to give them information on how they can better serve their customers. Use case studies or statistics to show how a company can effectively engage its customers.

The last tip is to simply keep it professional. Remember, you’re working with other, professional companies. While it’s okay to post light content from time to time, make sure the information you are providing is unbiased and efficient.

What other tips have worked in your business to business social strategy? Share with us below!

The Benefits of Promotional Products

Promo-Items-Blog-layout

Using promotional products is one of the best marketing tools that both you and your company can use. It not only draws attention to your company, but it can open the lines of communication by giving the recipient a way to remember and contact you when they are in need of a certain product. In fact, according to a recent study, 52% of promotional product recipients ended up doing business with the company.

How can you say no to new and returning business?

When choosing a promotional product, make sure that the product not only fits your company’s image, but it is of good quality. While giving any item can be successful, giving a customer an item they can use recurrently – for a long period of time – can give your company a better image and continue to boost the possibility of that customer’s future business with you. Choosing the right market to promote to is essential as well. If you give every customer every promotional item you have, you will eventually see a dent in your pocketbook. Making sure you choose the most loyal and interested customers can help you keep your budget for “promo” in check.

There are many ways you can use promotional products to your advantage. Can you think of more? Let us know below!

Check out these articles for more facts and figures about promo!

9 Ways Promotional Products That WORK for Your Business

 How to Properly Use Promotional Products