B2B: Going Social
With the majority of people interacting on social media daily, it is a no-brainer for companies to get involved and communicate with their customers socially. Sites like Facebook and Twitter can be a playground for many companies. Not only can they gain important customer data, but they can offer discounts, promotions and maybe even spark a word-of-mouth campaign.
This works great for business-to-consumer companies, but what if your company is the business-to-business type?
If this is the case then you should be approaching the idea of being social a little differently. A recent article examines three things business-to-business companies should be focusing on in their social media strategy.
The first tip is to make sure you are doing more educating than reaching out. Offering helpful, relevant articles and video tutorials lets other companies and vendors learn more about what your company offers. It is a great way to show where you stand in your industry.
The next tip is to turn those promotions into value-saving tools. When you are working with other businesses, it is best to give them information on how they can better serve their customers. Use case studies or statistics to show how a company can effectively engage its customers.
The last tip is to simply keep it professional. Remember, you’re working with other, professional companies. While it’s okay to post light content from time to time, make sure the information you are providing is unbiased and efficient.
What other tips have worked in your business to business social strategy? Share with us below!