Product Safety Solutions From BIC Graphic

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Take a look at these product safety tips provided by our friends at BIC Graphic!

US Product Safety laws can be very technical and complex. Several product categories have specific regulations due to the nature of the product’s usage or the materials. Knowing that your supplier has complied with all product safety laws gives you and your customer peace of mind. Here are some examples of major product safety regulations:

Most Promotional Products, such as Writing Instruments, Bags, Outdoor, Meeting, Awards, Fashion Accessories, Apparel, etc., need to be tested for lead (toxic), phthalates (hormone disruptor) and Physical Hazards (cut, pinch, tip over, collapse, choke, etc.)

Food & Drink Contact Items, such as Drinkware, Tableware and utensils, are tested for lead (toxic), cadmium (toxic), BPA (hormone disruptor), n-hexane (toxic), heptane (toxic) and other extractives (toxic).

Child Products (intended primarily for use by children 12 and under) must be tested for lead and other heavy metals (toxic), phthalates (hormone disruptors), physical hazards (choke, cut, pinch, eye irritation, noise, asphyxiation, etc.)

Electronics need to be tested for Fire and Shock Hazards, Mercury Content (toxic) and Emission of Frequencies (interference with other electronics).

There are many more standards that apply to specific products, but the above gives you a quick overview of the primary concerns of our industry today.

BIC Graphic has an extensive product testing process as well as a structured auditing approach their suppliers must comply with. This ensures that both the products BIC Graphic manufactures, as well as sources, are safe for your customers.

Product safety testing documentation is available on the Norwood by BIC Graphic website – (http://www.norwood.com/special/safetyreports/Safety+Search%99/) as well as testing specifically related to CPSIA regulations (http://www.norwood.com/special/cpsia/CPSIA/).

 

B2B: Selling Social

 

Going “social” is important for any business. Social media sites are valuable tools for customer relationship management and are great for finding new customers. Take a look at the infographic below for a few statistics on how important social media is for  business to business companies.

Let us know how social media has helped your company, below!

 

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Hashtags: Revisited

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In honor of “Throwback Thursday” we are taking a look at a post previously featured on our blog! Take a look!

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A hashtag is a way to group conversations to see who is talking about your brand, product, event, etc. Think of it as an index at a library. You are indexing your conversations by using a specific title –or tag- which you can reference right away or months down the road.

By using a hashtag in your tweets and posts you are also inviting others to engage in the conversation. By doing so you allow your customers to voice their opinions about your product, post pictures from your event, or even participate in an online contest. Using hashtags also makes it easier to track customer complaints and respond to them in a more timely manner.

To construct a hashtag use the “#” sign at the front of the phrase; do not include any spaces or punctuation. For example, Indoff may use #IndoffCorporateSTL in our tweets to refer to something happening at Indoff’s headquarters. By others adding this hashtag to their tweets the corporate office, and anyone else, can click on the tag and follow the conversation in real-time! Be careful that you don’t overuse hashtags in your posts. Over doing it can make your post unattractive and can confuse your audience

Twitter is known for its use of hashtags, but lately many other social media platforms are starting to follow suit. Sites like Instagram and Tumblr have integrated the tags and rumor has it that Facebook will soon be hashtag compatible as well. This means that learning how to properly use a hashtag, as a company, may become more prominent in the very near future.

Still unsure about what a hashtag actually does? Take a look at these helpful articles below!

Hashtags: What are They and How Do You Use Them?

What Do You Need to Know About Hashtags?

10 Ways to Use Hashtags for Your Business

What are your thoughts on hashtags? Share with us below!

 

UPDATE: Facebook has since integrated the hashtag “system” into their site!

B2B: Going Social

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With the majority of people interacting on social media daily, it is a no-brainer for companies to get involved and communicate with their customers socially. Sites like Facebook and Twitter can be a playground for many companies. Not only can they gain important customer data, but they can offer discounts, promotions and maybe even spark a word-of-mouth campaign. 

This works great for business-to-consumer companies, but what if your company is the business-to-business type?

If this is the case then you should be approaching the idea of being social a little differently. A recent article examines three things business-to-business companies should be focusing on in their social media strategy.

The first tip is to make sure you are doing more educating than reaching out. Offering helpful, relevant articles and video tutorials lets other companies and vendors learn more about what your company offers. It is a great way to show where you stand in your industry.

The next tip is to turn those promotions into value-saving tools. When you are working with other businesses, it is best to give them information on how they can better serve their customers. Use case studies or statistics to show how a company can effectively engage its customers.

The last tip is to simply keep it professional. Remember, you’re working with other, professional companies. While it’s okay to post light content from time to time, make sure the information you are providing is unbiased and efficient.

What other tips have worked in your business to business social strategy? Share with us below!

The Benefits of Promotional Products

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Using promotional products is one of the best marketing tools that both you and your company can use. It not only draws attention to your company, but it can open the lines of communication by giving the recipient a way to remember and contact you when they are in need of a certain product. In fact, according to a recent study, 52% of promotional product recipients ended up doing business with the company.

How can you say no to new and returning business?

When choosing a promotional product, make sure that the product not only fits your company’s image, but it is of good quality. While giving any item can be successful, giving a customer an item they can use recurrently – for a long period of time – can give your company a better image and continue to boost the possibility of that customer’s future business with you. Choosing the right market to promote to is essential as well. If you give every customer every promotional item you have, you will eventually see a dent in your pocketbook. Making sure you choose the most loyal and interested customers can help you keep your budget for “promo” in check.

There are many ways you can use promotional products to your advantage. Can you think of more? Let us know below!

Check out these articles for more facts and figures about promo!

9 Ways Promotional Products That WORK for Your Business

 How to Properly Use Promotional Products

How To Get A Good Night’s Sleep

 

 

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For many of us, sleep is a precious thing. With everything from long work hours to growing families, many of us treasure those seven or eight hours each night. For many more, those hours are ripped away with thoughts of deadlines, projects, and other tiresome issues.

So how can we make the most of a good night’s sleep while maintaining the important things in our lives?

A recent article explores a few good ideas on how you can lower your stress, resulting in better sleeping patterns. The article makes some very good points, one of which I particularly liked.

“Create a cutoff time…and make a plan for tomorrow. “

We tend to live our lives so fast that at times we may forget to enjoy ourselves. While closing that deal or completing that project is very important, chances are it can wait until the morning. The article explains, “If stopping makes you feel guilty, write down what you need to do first thing tomorrow. You’ll rest easier knowing you have a plan to take care of what you didn’t get done today.”

Not only will this get you ready to continue business as usual, but it will allow you to have a fresh perspective at tackling the job bright and early!

What do you think? Do you agree with this article?

Link: http://linkd.in/19LUHK4