Hashtags: Revisited

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In honor of “Throwback Thursday” we are taking a look at a post previously featured on our blog! Take a look!

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A hashtag is a way to group conversations to see who is talking about your brand, product, event, etc. Think of it as an index at a library. You are indexing your conversations by using a specific title –or tag- which you can reference right away or months down the road.

By using a hashtag in your tweets and posts you are also inviting others to engage in the conversation. By doing so you allow your customers to voice their opinions about your product, post pictures from your event, or even participate in an online contest. Using hashtags also makes it easier to track customer complaints and respond to them in a more timely manner.

To construct a hashtag use the “#” sign at the front of the phrase; do not include any spaces or punctuation. For example, Indoff may use #IndoffCorporateSTL in our tweets to refer to something happening at Indoff’s headquarters. By others adding this hashtag to their tweets the corporate office, and anyone else, can click on the tag and follow the conversation in real-time! Be careful that you don’t overuse hashtags in your posts. Over doing it can make your post unattractive and can confuse your audience

Twitter is known for its use of hashtags, but lately many other social media platforms are starting to follow suit. Sites like Instagram and Tumblr have integrated the tags and rumor has it that Facebook will soon be hashtag compatible as well. This means that learning how to properly use a hashtag, as a company, may become more prominent in the very near future.

Still unsure about what a hashtag actually does? Take a look at these helpful articles below!

Hashtags: What are They and How Do You Use Them?

What Do You Need to Know About Hashtags?

10 Ways to Use Hashtags for Your Business

What are your thoughts on hashtags? Share with us below!

 

UPDATE: Facebook has since integrated the hashtag “system” into their site!

Indoff’s Facebook Contest Was A Success!

We are very excited to say we have reached over 500 likes on Facebook! We couldn’t have done it without the support of our Partners, Vendors, and Facebook fans and friends.

After realizing that we were so close to the 500 point, we wanted to do something to celebrate! We created a contest to encourage more friends and fans to like our Indoff Corporate Facebook page. Once we reached the 500 mark, we decided that we would give $500 to either the ALS Association or The Salvation Army and let our 500th ‘like’ choose which charity we would donate to.

500 likes copy

Our 500th like was Codie Cool Kat Norman and, with his blessing, we will be donating $500 to The Salvation Army!

You can visit our Facebook page here! : https://www.facebook.com/IndoffInc

Become Social

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Social media, for many of us, has been a prevalent part of our lives. We are used to it and life without it is becoming a distant memory.  For others, though, being present socially is a foreign idea. They may not see the need for social media or simply don’t understand how it works. This can pose a problem if that person has the ability to benefit from a social media presence. (Salespeople, New Entrepreneurs, Business Professionals, etc.)

So how can you start your social journey when you don’t know where to start?

The simplest solution would be to do your research. By reading a little about each site, you can get a feel for the type of interaction they provide for their users.  The majority of the platforms you will be working with are free so take a few hours out of your week and create a profile. They don’t have to be completely put together right away. Once you get a feel for the content you can share and the people you can connect with on the variety of sites, you can decide which platform you would benefit from using.

Of course there are other ways to determine which social media site is right for you and your name or company. Take a look at an article from the editors of CRM Magazine for more great tips!

Vendor Product Spotlight: Tombow Has Gone Green!

New Tombow Logo Vertical Red and Gray

More and more companies are stepping up and going green. With landfills overflowing and global warming becoming a bigger issue, their efforts couldn’t have come at a better time. These companies are doing everything from producing safer cleaning solutions to redesigning a best-selling item to include recyclable components.

One company in particular is contributing to this hopefully long-term trend. Tombow, one of Indoff’s many Vendors, has improved a few of their most popular products to incorporate post-consumer waste (pcw) recycled content. The materials are purchased from a recycling company and consist of unsold compact disk cases.

The recycled product, unlike many other companies’ recycled products, does not have increased pricing or a SKU change. All you have to do is continue to purchase the same way you have done in the past!

You can “like” Tombow At Work on Facebook or take a look at their website for more information!

Can’t wait? Check out this infographic to get to know a few of their products!

Tombow

Steps To Successfully Update Your Profile

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Do you have a personal or company profile on a site like Facebook or Twitter, but haven’t had the time to get involved with it or are new to the social media scene all together?

Think of your profile as if it were an actual person. From time to time, we all need to take a minute for ourselves. Whether it’s buying a new suit for work or setting a new goal to achieve, it is good to revamp – or update- your image and what you want for yourself.

There are a few simple steps, specifically, that will ease the transition from the “old” you on social media to the “new” you.

According to an article on 12most.com, the first three steps are as simple as updating your profile picture, cover picture and “about me” section. Being relevant will let your followers know you are constantly present on social media.

The next two steps are to evaluate which sites would best benefit you and your company and who you should be sharing your content with. Not all social media sites will best fit your company; it’s up to you to decide where your target audience lies and how to approach them. When it comes to deciding who to “share” with, think about the type of relationships you want to build. For example, Facebook is great for up close and personal relationships, whereas Twitter and LinkedIn are better for building a network.

Next is consistency. If you post a mere once a week, chances are that people may forget about you. By creating schedule, you can maintain your presence and have a better chance of staying on your audience’s mind.

These six steps are an easy way to jump-start your page. For the next six steps, check out the original article here: http://bit.ly/10fpWpg

Enjoy!

What is a Hashtag and Why is it Important?

hashtag july7

A hashtag is a way to group conversations to see who is talking about your brand, product, event, etc. Think of it as an index at a library. You are indexing your conversations by using a specific title –or tag- which you can reference right away or months down the road.

By using a hashtag in your tweets and posts you are also inviting others to engage in the conversation. By doing so you allow your customers to voice their opinions about your product, post pictures from your event, or even participate in an online contest. Using hashtags also makes it easier to track customer complaints and respond to them in a more timely manner.

To construct a hashtag use the “#” sign at the front of the phrase; do not include any spaces or punctuation. For example, Indoff may use #IndoffCorporateSTL in our tweets to refer to something happening at Indoff’s headquarters. By others adding this hashtag to their tweets the corporate office, and anyone else, can click on the tag and follow the conversation in real-time! Be careful that you don’t overuse hashtags in your posts. Over doing it can make your post unattractive and can confuse your audience

Twitter is known for its use of hashtags, but lately many other social media platforms are starting to follow suit. Sites like Instagram and Tumblr have integrated the tags and rumor has it that Facebook will soon be hashtag compatible as well. This means that learning how to properly use a hashtag, as a company, may become more prominent in the very near future.

Still unsure about what a hashtag actually does? Take a look at these helpful articles below!

Hashtags: What are They and How Do You Use Them?

What Do You Need to Know About Hashtags?

10 Ways to Use Hashtags for Your Business

What are your thoughts on hashtags? Share with us below!