Why Use Promotional Products?

If you don’t use promotional products, then it may be time for you to reconsider that decision. Check out these eye opening statistics about promotional products according to a study a done by PPAI (Promotional Products Association International).

  • 88% of consumers that received a promotional product in the last 12 months recalled the advertiser.
  • According to consumers the main reason for keeping a promotional product is usefulness. Products ranking high for usefulness are:
    • Computer Products – 100%
    • Health and Safety Products – 100%
    • Writing Instruments – 91%
  • The most often recalled promotional product categories include:
    • Wearables – 41%
    • Writing Instruments – 35%
    • Drinkware – 19%
  • 53% of consumers use a promotional item at least once a week or more often.
  • When it comes to frequency of use, the most highly ranked promotional products are:
    • Calendars/Planners – 85%
    • Computer Products – 85%
    • Electronic Devices & Accessories – 82%
  • 85% of consumers have done business with the advertiser AFTER receiving a promotional item.
  • 59% of consumers had a more favorable impression of the advertiser after receiving a promotional product.
  • 58% of promotional products are received at a business establishment or event.

All of this information is from PPAI’s study – The Influence of Promotional Products on Consumer Behavior. To view the study in full, click here.

Check out this fun video done by PPAI with more of the statistics from their study.



Vendor Product Spotlight: The Book Company



Take a look at our Q & A session with The Book Company!


  1. Please give us some company background.

My wife and I started out as cookbook publishers more than 15 years ago, creating and selling small cookbooks to housewares companies for use as premiums and in-pack items, featuring a logo and product information inside.  Moving beyond the cookbook arena into other published books while extending our reach to additional types of companies seemed like a natural extension. So in 2002, we decided to re-focus our business away from direct-selling and bring published books into the promotional product industry.


At that time, customizing published books was a completely foreign concept to distributors and their clients. It even took time convincing the top book publishing houses to allow us to exclusive distribute their books to this new market.  Today, I’m proud to say we sell millions of books that support thousands of promotions for many of our industry’s top distributors and their high-profile, often Fortune 500, clients.


  1.    Which of your books are hot sellers right now?

I’m often asked this question and here is my answer… Unlike every other supplier, with books there aren’t really hot sellers. Some years we sell more city/state books or quote books or business books or coffee table style photo books, so there are topics that are “hot” but we don’t have bestsellers, like a bookstore would.  With our new, exclusively designed, journal collections, our hot sellers include our COOL, GROOVE and RHYTHM collections… these are selling so fast we can barely keep them in stock.


  1.    What are some of the top markets for books?

Books are read, discussed, shared, displayed and never thrown away, so top markets are typically those that promote to a more educated audience. Any company or organization that deals with professional people including, banks and finance, technology, insurance, healthcare, travel and professional services are several of the top markets.


  1.    What makes books unique promotional giveaways?

Different from other typical promo products, books are communication tools and keepsake gifts. My experienced account teams are extremely good at finding 2-3 books to perfectly represent every end-user’s brand, theme, message and budget. With books, there is only one question that truly matters… “What are you trying to say and who are you trying to say it too.”  It’s our job to help distributors find books that make their client’s say “WOW! I love it! I would never have thought of that idea!”


  1.    What features should distributor sales reps note when pitching books to clients?

The most important features are the meaningful, keepsake nature of books, the opportunity for full-color customization on a book’s first page or front jacket, and, of course, the message of the specific book itself and the meaningful connection that book makes with the recipients…far deeper and longer-lasting than most other promo items. Bottom line: books are impactful, rarely get thrown away, are easy to customize, and come in almost every price range.


6.    Can you share detailed info about one or two promotions for which your books were used (case studies)?

Salespeople at the Boston-based technology company Iron Mountain giveaway customized copies of the book “Leaders Eat Last,” by popular business book author Simon Sinek, to their top clients and new prospects.  The message on the customized promo-page inside the book cover reads: “Just as Leaders Eat Last explains how loyalty is earned when leaders put the needs of others first, you can rest assured knowing Iron Mountain is your trusted information management partner who can be relied on to put your business objectives ahead of anything else.”


Would you like to know more about The Book Company? Click Here!

Vendor Spotlight: Maple Ridge Farms



Believe it or not, it’s almost the end of the year! Maple Ridge Farms has some great tips on how you can increase your 4th quarter sales so you can reach your end-of-year goals! Take a look:

The Easiest Way to Increase Your 4th Quarter Sales – Food Gifts

It’s easy to sell holiday food gifts if you know a few basic points. The best place to start is with your existing customers. According to American Express, half of all business gifts purchased for the holidays are food gifts. Business food gift sales are estimated to be about $5 billion dollars. If your customers aren’t asking to buy food gifts from you, chances are it’s because they don’t know you sell food gifts.

Here are 7 Key Facts to help you secure their business:

  1. Convenience! Rather than sending an employee to the store or spending hours on the internet trying to find the right gifts, clients can easily purchase their food gifts from you.
  2. Gifts to promote your client’s company and help build their brand. When recipients open their gift, the first thing they’ll see is your client’s logo.
  3. Value driven pricing. Our volume purchasing and the absence of certain middle-men allows clients to purchase gifts from you for less than they would have to pay elsewhere for stuffy, overpriced brand names.
  4. Fresher gifts taste better! Our gifts are packed-to-order just before the order is shipped, not made up many months in advance like so many gifts from the mail-order and retail giants.
  5. We can arrange for shipment to the client or directly to each recipient. We will even enclose their greeting or business card.
  6. No catalogs or promotional literature in your client’s gifts. Maple Ridge Farms never puts its catalog or promotional literature in your client’s gifts which is a very common practice for the giant food gift companies.
  7. 7. No risk . . . because all gifts come with a 100% Money-Back Guarantee.

Be proactive!  Make sure you clients know it is easy to purchase their holiday food gifts from you!

Maple Ridge Farms has been named the top food gift company in the promotional products industry for 14 years in a row. Business gift programs are our only business, so we understand your needs.  For 35 years we have been helping businesses strengthen their relationships with their customers and employees – and we’re eager to put the experience to work for you!

For more information about Maple Ridge Farms, Click here!


Do You Know The Truth About Indoff?

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Do you know the truth about Indoff?


Here are some frequently asked questions about Indoff and our Partner Program:

Does Indoff make their Partners sign a non-compete agreement?

No, your customer base belongs to you. If a situation arises that would cause you to leave Indoff, your customers can go with you.

Does Indoff require a franchise fee to become a Partner?

Indoff is not a franchise organization. You will be an employee of Indoff.

Does Indoff assign me a sales territory?

Indoff does not have territory restrictions because this limits your selling potential. We do have account protection, if you develop an account, then you should profit from the relationship.

When are commissions paid?

Commissions are paid at the end of the month following when the sale is invoiced. For example, if your sale is invoiced in January, then you are paid commission on that sale at the end of February. Commissions are paid based on invoicing, not when the customer pays.

Will I be an independent contractor?

You will be a W2 employee of Indoff and are therefore eligible to participate in our benefits program. You will also be covered by our liability and workman’s compensation insurance.

Does Indoff cover marketing or office expenses?

Indoff provides a cell phone/internet monthly stipend, office expenses and an annual marketing budget.

Do I have to pay out of pocket for my deliveries and installs?

No, Indoff pays the vendors direct and it becomes a job cost that we split 50/50.

Does Indoff have preferred vendors?

Indoff has access to almost every vendor nationwide with competitive pricing.  We allow you to work with the vendors you are comfortable with or have experience working with in the past.  You receive the true cost from the manufacture and you set your own pricing.


We hope you learned something new! Do you have questions about the Program? Contact our National Marketing Manager, Angela Suntrup at angela.suntrup@indoff.com

Vendor Product Spotlight: Vantage Apparel



This week we are re-focusing on one of Indoff’s promotional products Vendors, Vantage Apparel. For more than 35 years, Vantage Apparel has been the top-ranked brand of identity apparel chosen to promote the names and logos of the country’s leading corporations, resorts, golf courses, colleges and casinos.

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The product they are highlighting this week is their Vansport™ Performance Pullover. The Pullover is made of 100% polyester and 6¾ oz. twill knit with Vansport™ moisture management. It also has the following features:

•Stand-up self-goods collar

• ¼-zip neck with contrast grey zipper

•Grey triple-needle top-stitching at raglan sleeves

•Front and back vertical seams

•Even-hemmed bottom

•Vansport™ tagless label


To learn more about Vantage and their products, click here!


Product Safety Solutions From BIC Graphic


Take a look at these product safety tips provided by our friends at BIC Graphic!

US Product Safety laws can be very technical and complex. Several product categories have specific regulations due to the nature of the product’s usage or the materials. Knowing that your supplier has complied with all product safety laws gives you and your customer peace of mind. Here are some examples of major product safety regulations:

Most Promotional Products, such as Writing Instruments, Bags, Outdoor, Meeting, Awards, Fashion Accessories, Apparel, etc., need to be tested for lead (toxic), phthalates (hormone disruptor) and Physical Hazards (cut, pinch, tip over, collapse, choke, etc.)

Food & Drink Contact Items, such as Drinkware, Tableware and utensils, are tested for lead (toxic), cadmium (toxic), BPA (hormone disruptor), n-hexane (toxic), heptane (toxic) and other extractives (toxic).

Child Products (intended primarily for use by children 12 and under) must be tested for lead and other heavy metals (toxic), phthalates (hormone disruptors), physical hazards (choke, cut, pinch, eye irritation, noise, asphyxiation, etc.)

Electronics need to be tested for Fire and Shock Hazards, Mercury Content (toxic) and Emission of Frequencies (interference with other electronics).

There are many more standards that apply to specific products, but the above gives you a quick overview of the primary concerns of our industry today.

BIC Graphic has an extensive product testing process as well as a structured auditing approach their suppliers must comply with. This ensures that both the products BIC Graphic manufactures, as well as sources, are safe for your customers.

Product safety testing documentation is available on the Norwood by BIC Graphic website – (http://www.norwood.com/special/safetyreports/Safety+Search%99/) as well as testing specifically related to CPSIA regulations (http://www.norwood.com/special/cpsia/CPSIA/).


Indoff Introduces Energy Solutions Sales Division


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Indoff is proud to announce that they are officially expanding into the energy solutions market.

“The lighting and energy industry is undergoing a major transition that allows consumers to use energy much more efficiently. By opening the door to this industry, Indoff Sales Partners will have the opportunity to offer their customers many cost-saving solutions,” says Division Vice President, John Vasquez.

Indoff’s Energy Solutions division is focused on lighting initially, but its Partners will have access to a wide range of products from LED solutions to solar panels to spot coolers. This wide variety of offerings is consistent with Indoff’s tradition of providing total solutions to its customers.

“We have been in the lighting and energy solutions business for a while,” explains Indoff President, Jim Malkus. “But we think the time is right to make a concentrated effort to grow this portion of our business. Providing our customers with help in reducing their energy consumption, costs and carbon footprint is an exciting opportunity for us.”

Indoff is headquartered in St. Louis, Mo and has Sales Partners located throughout the United States, Mexico and Canada. Indoff has been serving the needs of both the industry and office for over 40 years.