Are you looking to re-do or add to your social media mix in 2014? Take a look at this infographic – from social spark – for a summary of the “Big Six” of 2013. These six sites were the most visited and active social sites last year. By the looks of it, it doesn’t look like they’re going anywhere anytime soon!
A “professional Facebook” and “a place to network” are just a few of the labels LinkedIn has earned over the years. In a sense, both of these are correct. On LinkedIn, you have your own profile just like you would on Facebook. The only difference is your LinkedIn page highlights your professional experiences, skills, and other important qualities making you not only marketable, but relatable to others on the site.
LinkedIn is specifically targeted towards business people, young and old, and in any profession. It links you to professionals in your line of work and cuts out all of the clutter (advertisements, requests, etc.) that you may see on other social media sites.
Networking is probably the most important feature the LinkedIn provides. With millions of members on the popular social media site, it is nearly impossible to not make a new connection every day, if so desired. The different levels of connections offer opportunities to get to know people you may not otherwise be able to get in touch with. This feature is ideal for those trying to expand their business.
This is why LinkedIn is the perfect site to use while recruiting and doing business in general. On LinkedIn, you can search for people with certain skills and experiences as well as within companies and your “connections”. This is a good feature to use when looking for business prospects and partners. LinkedIn can help you move forward whether in a job search or with other business activities. It can, for example, put you in touch with a supplier that may link you to a set of new customers or to experienced individuals that can help point you down the right path.
Along with meeting people, LinkedIn is great for starting discussion boards on a wide array of topics. People love to share what they know. By starting and participating in a board, you can get insight on how other people like you do things and what has worked for them in the past. Leading, or even just participating, in a discussion board can also establish and grow your credibility in your industry.
Not only is LinkedIn good for networking and discussing popular topics, but it links you and raises your rank up in search engine sites. This means if someone “Google’s” you, your company, or a word tagged in your LinkedIn profile, there will be a greater chance for that person to find you (This is also known as Search Engine Optimization). These days it seems like an online presence is becoming more and more crucial so links, like this example, are a necessity.
LinkedIn has many features that can help aid in any professional engagement you may currently be pursuing. Although there are many more great features on LinkedIn, other than the ones mentioned, these seem to be the most popular takeaways. Networking, discussions, and SEO are a great way to get things started, whether it’s a fresh business idea or a plan in need of a revamp. LinkedIn is more than a “craze”. It is millions of members strong and can do wonders when properly taken advantage of!
As we all know, social media is a very powerful tool. Depending on how it is used, it can make or break a person, company, or even a product. The opinions and exposure of any social media community are valued because a “mention” or a “share” from anyone means exposure for that company.
At Indoff, we are trying to do just that; continue to gain exposure. Through social media, we have gained many connections and strengthened relationships. We take the time to make sure that we are not only strengthening our social media presence, but that our Sales Partners know how to effectively use many of the more popular social networks. By using webinars and tutorials and being there when a Partner has a specific question we are able to set them up for success.
Sites like LinkedIn have proved to be a great tool in connecting Indoff with other, professional individuals and companies. With over 500 followers on LinkedIn, Indoff interacts with industries like Material Handling and Office Furniture consistently. This allows for great networking opportunities for those working within Indoff.
Networking is just what we are doing. By not only talking with our Vendors and Partners, but by using sites like LinkedIn, we have welcomed 38 new Partners so far in 2012.
Our Partners aren’t your average salespeople. They are a network of about 400 working in any of our five divisions; Material Handling, Commercial Interiors, Promotional Products, Business Products, and Commercial Printing. Our Partners work independently in their own offices and on their own schedule, nationwide.
Indoff has been voted one of The Greatest Companies to Work For 2011 by Promotional Products Business (PPB) Magazine and One of the Best Places to Work 2011 by Counselor Magazine, the Promotional Products Industry’s two leading publications.