Vendor Product Spotlight: TST Impreso

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Meet TST Impreso! They are this week’s featured Vendor for our Vendor Product Spotlight!

TST Impreso is one of Indoff’s many Business Products Vendors. They are a wholly owned subsidiary of Impreso and were founded in 1976. TST originally operated solely in the hardcopy supply market, which encompasses those products used with a hardcopy output or “imaging” device. Approximately 99% of TST’s total hardcopy output is initially sold domestically. Independent resellers purchase and may further distribute the products internationally. Through its five manufacturing facilities and 10 public distribution warehouse locations throughout the United States, TST manufactures and distributes its hardcopy products under its own IMPRESO® and Alliance® labels, generic labels and private labels.

The products that TST have chosen to feature are their Engineering Rolls and their Wide Format Ink Jet Media.

Engineering Rolls

The Engineering Rolls and Sheets go through a rigorous inspection and approval process which meets or exceeds OEM specifications for optimum moisture content. Sheets are lint free and protectively sealed in a moisture protective wrap for long term storage. Available in case or bulk-bin quantities. All rolls are produced on a 3” recycled, industrial strength core. The use of high quality paper produces crisp, vivid images that are easily readable and longer lasting. Our top quality engineering rolls and sheets are straight and even for a quality print the first time.

Wide Format Inkjet Media_New

The Wide Format Ink Jet Media goes through a rigorous inspection and approval process which meet or exceeds OEM specifications. Each roll is lint free and protectively sealed for long term storage. The use of high quality paper and material produces crisp, vivid images that are easily readable and longer lasting. There is never any smearing or smudging of ink. Our top quality Ink Jet Media unrolls straight and even for a quality print the first time.

Do you want to learn more about TST Impreso? Click here!

Vendor Product Spotlight: WireCrafters

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This week’s Vendor Product Spotlight features one of our Material Handling Vendors – WireCrafters. WireCrafters  provides their customers with creative solutions for safety, security, and storage needs, while meeting commitments with exceptional quality by people who care.

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The product that WireCrafters has chosen to highlight is their Data Server Cage. The WireCrafters Server Cages allow side by side storage of server racks without wasting space while maintaining individual or multiple-rack security, and secured access. Server cages are an inexpensive, modular option for your network security issues.

Some of the features of this product include:

  • Standard 3/8″ mounting hardware is the heaviest in the industry.
  • Stack two or more panels between posts to reach wall height.
  • Standard size panels work in ceilings and walls.
  • Custom size panels and special heights available.
  • Hinged, double hinged, sliding, and vertical rise doors available.
  • Sliding doors have patented tamper resistant latch mechanism.
  • Angle frame design gives installer clear access to hardware, speeding installation.

Do you want to know more about WireCrafters and the Data Storage Cage? Click here to visit their website!

Mending Broken Ties

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The key factor in any business model is the company’s ability to build relationships with current and potential customers. After all, if there isn’t anyone willing to do business with you, chances are your company won’t stay afloat for very long. The majority of the time, customer and client transactions occur without any issues, but every now and again you will find yourself facing an unhappy customer.

What do you do then?

Some may say to cut ties and find another customer to please, but is that the best idea?  Probably not. A recent article discusses the importance of trying to fix broken customer relationships. Though swaying a disgruntled customer may by a daunting task, it is ultimately beneficial for your company. Being able to reach out to your customer or client and offer a more positive experience has the potential to affect future business. Think of it gaining back someone’s trust. It will be hard at first, but once you can get it back, the relationship could be stronger than before.

Do you have experiences with mending broken customer ties? Share with us below!

Check out the full article, here!   http://bit.ly/1mCSNhT

The Marketing Hourglass

The idea of the of the marketing funnel is practiced in many businesses. It’ s the process of filling the funnel with potential leads using advertising and promotions and pushing the potential customers through the bottom. While it is good to practice, the people at Duct Tape Marketing have found a new, and possibly better, way to approach the marketing funnel – turn it into an hourglass.

The hourglass offers the chance to collect those potential customers that got through the funnel and begin to develop an ongoing relationship with them. Take a look at the graphic below for more info!

What do you think? Do you think the idea of the hourglass is superior to the funnel?

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B2B: Going Social

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With the majority of people interacting on social media daily, it is a no-brainer for companies to get involved and communicate with their customers socially. Sites like Facebook and Twitter can be a playground for many companies. Not only can they gain important customer data, but they can offer discounts, promotions and maybe even spark a word-of-mouth campaign. 

This works great for business-to-consumer companies, but what if your company is the business-to-business type?

If this is the case then you should be approaching the idea of being social a little differently. A recent article examines three things business-to-business companies should be focusing on in their social media strategy.

The first tip is to make sure you are doing more educating than reaching out. Offering helpful, relevant articles and video tutorials lets other companies and vendors learn more about what your company offers. It is a great way to show where you stand in your industry.

The next tip is to turn those promotions into value-saving tools. When you are working with other businesses, it is best to give them information on how they can better serve their customers. Use case studies or statistics to show how a company can effectively engage its customers.

The last tip is to simply keep it professional. Remember, you’re working with other, professional companies. While it’s okay to post light content from time to time, make sure the information you are providing is unbiased and efficient.

What other tips have worked in your business to business social strategy? Share with us below!

The Benefits of Promotional Products

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Using promotional products is one of the best marketing tools that both you and your company can use. It not only draws attention to your company, but it can open the lines of communication by giving the recipient a way to remember and contact you when they are in need of a certain product. In fact, according to a recent study, 52% of promotional product recipients ended up doing business with the company.

How can you say no to new and returning business?

When choosing a promotional product, make sure that the product not only fits your company’s image, but it is of good quality. While giving any item can be successful, giving a customer an item they can use recurrently – for a long period of time – can give your company a better image and continue to boost the possibility of that customer’s future business with you. Choosing the right market to promote to is essential as well. If you give every customer every promotional item you have, you will eventually see a dent in your pocketbook. Making sure you choose the most loyal and interested customers can help you keep your budget for “promo” in check.

There are many ways you can use promotional products to your advantage. Can you think of more? Let us know below!

Check out these articles for more facts and figures about promo!

9 Ways Promotional Products That WORK for Your Business

 How to Properly Use Promotional Products