B2B: Selling Social

 

Going “social” is important for any business. Social media sites are valuable tools for customer relationship management and are great for finding new customers. Take a look at the infographic below for a few statistics on how important social media is for  business to business companies.

Let us know how social media has helped your company, below!

 

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Hashtags: Revisited

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In honor of “Throwback Thursday” we are taking a look at a post previously featured on our blog! Take a look!

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A hashtag is a way to group conversations to see who is talking about your brand, product, event, etc. Think of it as an index at a library. You are indexing your conversations by using a specific title –or tag- which you can reference right away or months down the road.

By using a hashtag in your tweets and posts you are also inviting others to engage in the conversation. By doing so you allow your customers to voice their opinions about your product, post pictures from your event, or even participate in an online contest. Using hashtags also makes it easier to track customer complaints and respond to them in a more timely manner.

To construct a hashtag use the “#” sign at the front of the phrase; do not include any spaces or punctuation. For example, Indoff may use #IndoffCorporateSTL in our tweets to refer to something happening at Indoff’s headquarters. By others adding this hashtag to their tweets the corporate office, and anyone else, can click on the tag and follow the conversation in real-time! Be careful that you don’t overuse hashtags in your posts. Over doing it can make your post unattractive and can confuse your audience

Twitter is known for its use of hashtags, but lately many other social media platforms are starting to follow suit. Sites like Instagram and Tumblr have integrated the tags and rumor has it that Facebook will soon be hashtag compatible as well. This means that learning how to properly use a hashtag, as a company, may become more prominent in the very near future.

Still unsure about what a hashtag actually does? Take a look at these helpful articles below!

Hashtags: What are They and How Do You Use Them?

What Do You Need to Know About Hashtags?

10 Ways to Use Hashtags for Your Business

What are your thoughts on hashtags? Share with us below!

 

UPDATE: Facebook has since integrated the hashtag “system” into their site!

B2B: Going Social

B2B - Business to Business

With the majority of people interacting on social media daily, it is a no-brainer for companies to get involved and communicate with their customers socially. Sites like Facebook and Twitter can be a playground for many companies. Not only can they gain important customer data, but they can offer discounts, promotions and maybe even spark a word-of-mouth campaign. 

This works great for business-to-consumer companies, but what if your company is the business-to-business type?

If this is the case then you should be approaching the idea of being social a little differently. A recent article examines three things business-to-business companies should be focusing on in their social media strategy.

The first tip is to make sure you are doing more educating than reaching out. Offering helpful, relevant articles and video tutorials lets other companies and vendors learn more about what your company offers. It is a great way to show where you stand in your industry.

The next tip is to turn those promotions into value-saving tools. When you are working with other businesses, it is best to give them information on how they can better serve their customers. Use case studies or statistics to show how a company can effectively engage its customers.

The last tip is to simply keep it professional. Remember, you’re working with other, professional companies. While it’s okay to post light content from time to time, make sure the information you are providing is unbiased and efficient.

What other tips have worked in your business to business social strategy? Share with us below!

Indoff’s Facebook Contest Was A Success!

We are very excited to say we have reached over 500 likes on Facebook! We couldn’t have done it without the support of our Partners, Vendors, and Facebook fans and friends.

After realizing that we were so close to the 500 point, we wanted to do something to celebrate! We created a contest to encourage more friends and fans to like our Indoff Corporate Facebook page. Once we reached the 500 mark, we decided that we would give $500 to either the ALS Association or The Salvation Army and let our 500th ‘like’ choose which charity we would donate to.

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Our 500th like was Codie Cool Kat Norman and, with his blessing, we will be donating $500 to The Salvation Army!

You can visit our Facebook page here! : https://www.facebook.com/IndoffInc

Become Social

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Social media, for many of us, has been a prevalent part of our lives. We are used to it and life without it is becoming a distant memory.  For others, though, being present socially is a foreign idea. They may not see the need for social media or simply don’t understand how it works. This can pose a problem if that person has the ability to benefit from a social media presence. (Salespeople, New Entrepreneurs, Business Professionals, etc.)

So how can you start your social journey when you don’t know where to start?

The simplest solution would be to do your research. By reading a little about each site, you can get a feel for the type of interaction they provide for their users.  The majority of the platforms you will be working with are free so take a few hours out of your week and create a profile. They don’t have to be completely put together right away. Once you get a feel for the content you can share and the people you can connect with on the variety of sites, you can decide which platform you would benefit from using.

Of course there are other ways to determine which social media site is right for you and your name or company. Take a look at an article from the editors of CRM Magazine for more great tips!

Increasing Webpage Traffic

When someone starts a business or a service, one of their first instincts may be to get some sort of online presence. Most will decide to start a company website where they will spend countless hours getting it “just right”. Unfortunately, though, looks aren’t everything. Making your website searchable, no matter what the website is for, is crucial if you want site traffic. Using keywords and links are a good start to increasing the number of visitors, but that shouldn’t be your sole tactic.

There are several tips and tricks, according to a recent article, that you can incorporate into your online strategy. The article goes into everything from using social media buttons and blogging to using webmaster tools and regularly publishing content. Check out the infographic below for a quick overview!

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Steps To Successfully Update Your Profile

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Do you have a personal or company profile on a site like Facebook or Twitter, but haven’t had the time to get involved with it or are new to the social media scene all together?

Think of your profile as if it were an actual person. From time to time, we all need to take a minute for ourselves. Whether it’s buying a new suit for work or setting a new goal to achieve, it is good to revamp – or update- your image and what you want for yourself.

There are a few simple steps, specifically, that will ease the transition from the “old” you on social media to the “new” you.

According to an article on 12most.com, the first three steps are as simple as updating your profile picture, cover picture and “about me” section. Being relevant will let your followers know you are constantly present on social media.

The next two steps are to evaluate which sites would best benefit you and your company and who you should be sharing your content with. Not all social media sites will best fit your company; it’s up to you to decide where your target audience lies and how to approach them. When it comes to deciding who to “share” with, think about the type of relationships you want to build. For example, Facebook is great for up close and personal relationships, whereas Twitter and LinkedIn are better for building a network.

Next is consistency. If you post a mere once a week, chances are that people may forget about you. By creating schedule, you can maintain your presence and have a better chance of staying on your audience’s mind.

These six steps are an easy way to jump-start your page. For the next six steps, check out the original article here: http://bit.ly/10fpWpg

Enjoy!

Finding The Right Time To Post

Do you ever feel like the content you post on your social media sites isn’t getting as much attention as you think it should be getting? The problem may not be whether or not your content is relatable; it could be the time that you are posting it. There are several tools you can use to track interaction and keep track of what is most popular among your followers. Although this infographic (from Social Media Today) can’t track your activity, it does provide some great guidelines on timing. Take a look!

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Creating An Online Presence

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Years ago, the internet was such a new concept that the majority of the public didn’t have direct access to it and using it to find a job was unheard of. Now, fast forwarding to present day, an online presence is in some cases crucial to even being considered for a position. From online portfolios to professional profiles, we are slowly becoming accustomed to putting our work history and experience on the web for anyone and everyone to see. In fact, recruiters are using this information to contact potential prospects now more than ever.

So what will happen to resume writing and hard copies down the road?

Well, a recent article suggests that there will be no need for those in the coming years. Your online presence may be enough for employers to decide whether or not they want you on their team. Social networking is becoming a norm and many companies are beginning to ask for inquires via email only; no phone calls.  This means your presence on social media sites and the resume you build for yourself online needs to be a memorable and appropriate one.

Of course the most important part of this “new age” job search is creating a sense of passion for the position. Passion communicates that you are not only interested in the job, but would put forth your best effort if you were selected. According to the author of the article, “…Employers like to see people who are enjoying their work because they will be more productive and help foster a stronger corporate culture.” So, since meeting face to face and talking seem to not be an option until the interview process begins, a positive and professional presence throughout the internet is crucial!

Do you agree with the article? Why or why not?